PROPER LISTING PRICE !
I can't even count how many times I've heard sellers start pricing discussions with "we really need to net this amount of money" which then goes hand in hand with the seller giving the instruction to "try this price. I don't want to give it away. You can always come down later but you can never go up".
You know what I'm talking about.
No matter if you are selling real estate or any thing else, pricing must reflect what the market will bear. ....Not what the seller needs to net. Buyers don't care what a seller needs to net. A buyer isn't going to pay more just because the seller needs more. More importantly- there are appraisers who need to appraise before the buyer can obtain a loan.
Some agents are "list at any price" mentality - more interested in getting a sign in the yard. We believe reasonable pricing is the single best pricing strategy- even though too few agents use it. Sellers deserve a complete and through market analysis so they are educated and understand the market. They deserve help in staging their homes from their professional.
Our homes sell in 20% less days on market- and when we can sell a home for the right price in the shortest amount of time, our sellers win! Strike Value with the right agent and the Right real estate company!